Anabel International
Anabel International SRL is a family-owned Romanian Knitwear company, having its headquarter in Oradea, a beautiful city located in the west of the country.
The company’s origins were established in the 1950s, thus guaranteeing a vast experience in material sourcing, development, and production of knitted garments.
Task
Changing the client's percepion about fashion – Opening up to new sustainable fashion choices, while keeping the "luxury" look in the brand's products.